Русская версия

Search document title:
Content search 1 (fast):
Content search 2:
ENGLISH DOCS FOR THIS DATE- Come-on Dissemination (MKT-6, PR-32) - P780625R79 | Сравнить

RUSSIAN DOCS FOR THIS DATE- Приманочное Распространение (МАРК-6) - И780625 | Сравнить
- Распространение с Помощью Приманки (МАРК-6) (ц) - И780625 | Сравнить
- Стимул Распространения (МАРК-6) - И780625 | Сравнить
- Технология Устранения Недостатков (УНП 1R, ЭСТО-37R) - И780625-1R84 | Сравнить
CONTENTS COME-ON DISSEMINATION COME-ON END-OFF DEFINITIONS SUMMARY Cохранить документ себе Скачать
HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 25 JUNE 1978
REISSUED 31 AUGUST 1979
(BPL of 25 June 1978 now issued as
an HCO PL under same date and title.)
HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 25 JUNE 1978
REISSUED 31 AUGUST 1979
(BPL of 25 June 1978 now issued as
an HCO PL under same date and title.)
Org StaffsOrg Staffs
Div 6sDiv 6s
RegistrarsRegistrars
FSMsFSMs
MissionsMissions
GroupsGroups
(Reissued 31 August 1979 as part of
the Marketing Series.)
(Reissued 31 August 1979 as part of
the Marketing Series.)
Marketing Series 6
PR Series 32
Marketing Series 6
PR Series 32

COME-ON DISSEMINATION

COME-ON DISSEMINATION

A recent look at dissemination revealed the following data:

A recent look at dissemination revealed the following data:

  • DISSEMINATION BY MEANS OF PURVEYING A LITTLE PIECE OR SEVERAL LITTLE PIECES OF TECH (to answer questions, show how a person’s problem could be handled, show how the mind works, etc.) ENDS THE CYCLE AND TERMINATES THE REACH.
  • DISSEMINATION BY MEANS OF PURVEYING A LITTLE PIECE OR SEVERAL LITTLE PIECES OF TECH (to answer questions, show how a person’s problem could be handled, show how the mind works, etc.) ENDS THE CYCLE AND TERMINATES THE REACH.
  • DISSEMINATION BY MEANS OF “COME-ON” STRENGTHENS THE REACH AND LITERALLY PULLS THE PERSON IN.
  • DISSEMINATION BY MEANS OF “COME-ON” STRENGTHENS THE REACH AND LITERALLY PULLS THE PERSON IN.
  • COME-ON

    COME-ON

    Come-on is defined by Ron as follows:

    Come-on is defined by Ron as follows:

    “A thetan is a mystery sandwich. If we tell him there is something to know and don’t tell him what it is we will zip people into Div 6 and on into the org.” (LRH)

    “A thetan is a mystery sandwich. If we tell him there is something to know and don’t tell him what it is we will zip people into Div 6 and on into the org.” (LRH)

    So in using come-on, one simply does the above. You either have or you create interest in your prospects — then you channel them along. Their own curiosity will pull them along the channel, providing you created the correct mystery in the first place.

    So in using come-on, one simply does the above. You either have or you create interest in your prospects — then you channel them along. Their own curiosity will pull them along the channel, providing you created the correct mystery in the first place.

    You channel by indicating where and how to get the data — never just GIVE the data. And one can keep on doing this to a person — shuttle them along using mystery. Dept 17 services especially should be geared to this, one service ending in some mystery that only the next Div 6 (or better yet, Div 4) service will solve. One can also put this type of come-on promotion in books one sells so the person buying the book is put into mystery and doesn’t just end on a win by reading that one book alone.

    You channel by indicating where and how to get the data — never just GIVE the data. And one can keep on doing this to a person — shuttle them along using mystery. Dept 17 services especially should be geared to this, one service ending in some mystery that only the next Div 6 (or better yet, Div 4) service will solve. One can also put this type of come-on promotion in books one sells so the person buying the book is put into mystery and doesn’t just end on a win by reading that one book alone.

    END-OFF

    END-OFF

    Reach gets blunted or terminated once a person gets his question answered, the solution to his problem, etc. Purveying random and little pieces of tech to a prospect and the public at large does just this. This is end-off dissemination.

    Reach gets blunted or terminated once a person gets his question answered, the solution to his problem, etc. Purveying random and little pieces of tech to a prospect and the public at large does just this. This is end-off dissemination.

    Thus one should gear one’s dissemination to the come-on and keep the prospect’s appetite for knowledge and mystery well stimulated and channel the person right along so that he will and does become an actual Scientologist.

    Thus one should gear one’s dissemination to the come-on and keep the prospect’s appetite for knowledge and mystery well stimulated and channel the person right along so that he will and does become an actual Scientologist.

    In our case, the curiosity restimulated eventually will be fully answered and to the person’s complete advantage. When he is given a mere scrap of information, he has been denied the full data, gains and technology which will be his if he attains the benefits of major services.

    In our case, the curiosity restimulated eventually will be fully answered and to the person’s complete advantage. When he is given a mere scrap of information, he has been denied the full data, gains and technology which will be his if he attains the benefits of major services.

    DEFINITIONS

    DEFINITIONS

    “MYSTERY: the glue that sticks thetans to things.” (Dianetics and Scientology Technical Dictionary).

    “MYSTERY: the glue that sticks thetans to things.” (Dianetics and Scientology Technical Dictionary).

    “MYSTERY SANDWICH: 1. the principle of mystery is, of course, this: the only way anybody gets stuck to anything is by a mystery sandwich. A person cannot be connected to his body, but he can have a mystery between him and his body which will connect him. You have to understand this thing about the mystery sandwich. It’s two pieces of bread, one of which represents the body and one of which represents the thetan, and the two pieces of bread are pulled together by a mystery. They are kept together by a volition to know the mystery. (PAB 66) 2. a thetan stuck to anything is, of course, just a mystery sandwich. Thetan, mystery, object — mystery sandwich. (SH Spec 48, 6108C31)” (Dianetics and Scientology Technical Dictionary).

    “MYSTERY SANDWICH: 1. the principle of mystery is, of course, this: the only way anybody gets stuck to anything is by a mystery sandwich. A person cannot be connected to his body, but he can have a mystery between him and his body which will connect him. You have to understand this thing about the mystery sandwich. It’s two pieces of bread, one of which represents the body and one of which represents the thetan, and the two pieces of bread are pulled together by a mystery. They are kept together by a volition to know the mystery. (PAB 66) 2. a thetan stuck to anything is, of course, just a mystery sandwich. Thetan, mystery, object — mystery sandwich. (SH Spec 48, 6108C31)” (Dianetics and Scientology Technical Dictionary).

    COME-ON: (noun) “something offered as an inducement” (Webster's New World Dictionary), “something offered to attract or allure; enticement; inducement” (World Book Dictionary).

    COME-ON: (noun) “something offered as an inducement” (Webster's New World Dictionary), “something offered to attract or allure; enticement; inducement” (World Book Dictionary).

    SUMMARY

    SUMMARY

    Imbue your prospects and the public at large with a thirst to find out. Mystery, not little scraps of data, will be found to be the biggest puller.

    Imbue your prospects and the public at large with a thirst to find out. Mystery, not little scraps of data, will be found to be the biggest puller.

    L. RON HUBBARD
    Founder
    L. RON HUBBARD
    Founder
    Assisted by Suzette Hubbard
    for the
    BOARDS OF DIRECTORS of the
    CHURCHES OF SCIENTOLOGY
    Assisted by Suzette Hubbard
    for the
    BOARDS OF DIRECTORS of the
    CHURCHES OF SCIENTOLOGY
    BDCS:LRH:SH:dr.jk.gal.gmBDCS:LRH:SH:dr.jk.gal.gm